Do you have any idea what workflow means? Do you also have any idea on how to create a content management workflow that get result?
According to Wikipedia workflow consists of an orchestrated and repeatable pattern of activity, enabled by the systematic organization of resources into processes that transform materials, provide services, or process information.
You should know when it’s due to produce content. It is not easy to sit down on your desk and all you see is a blank page in front of you, with no idea of where to start from.
If you’re struggling to think of new topics, organize your content calendar, or stay on top of deadlines, then you need to create a content management workflow.
Here are the 5 steps you need to follow to create a content management workflow that get results
1: Targeted research
Try as much as possible to research content or you can ask your followers to suggest content they want to see. If you have a problem in creating content ideas, think of your readers. What they want to learn or think about?
You can also use your contact and social media to research content ideas and watch where your audience spend their time online. Facebook, twitter and others are fantastic source to find content ideas and updating your content style.
2: Keyword research
This is different from the research i mentioned earlier. This keyword research is for search engine optimization purposes. It is what makes your content rank highly with search engines.
This is the time to make visible contents. Once you have a topic in your mind, use tools like SE Ranking to track keywords and it is use to see what your competitors are up to.
3: Content creation
Try to bring your audience research and SEO skills together so as to publish exciting and valuable contents. Also, try to translate your content ideas into ebooks,slide decks or video tutorials.
Make sure you get expert opinions or film interviews with your favorite industry leaders. Also, don’t forget readers love specific information. Add charts and statistics to grant your content more authority.
4: Style review
Review your content before posting it live. Make sure you read your content loud after writing so as to notice any mistakes or awkward phrasing.
If you are in a hurry, you can make use of tools like Grammarly or Hemingway Editor to check your spellings and grammar.
5: Share, share, share
Make sure you get your content out there. It doesn’t matter how good your content is, if readers are not attracted to it, it is irrelevant.
Make use of social media like Facebook, twitter to share your content. Leverage your contacts on other websites, too. Share content through your mailing lists, and get in touch with anyone you mention in your content, or who you think might be interested in sharing it.
6: Analysis
Sit back and think how you can make content management workflow more efficient? Are you happy with the result? What does the rest of your workers think?
And also think about things that didn’t work out the way you want it to be.
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