Content pillars is compulsory for marketers who want their companies to stand out from the crowd. When you want to develop your pillar content there are many things to think about which are research, planning, content creation, sharing and engaging with your audience.
Pillar content is the type of information that your audience would search for in the various search engines. As it relates to business blogging, pillar content can be defined as a series of posts that represents your site’s best work. These are the posts you’ll refer new visitors to, as well as the ones that will continue to be useful to readers – long after they’re initially posted.
Creating a lot of high-quality content is not easy. There’s a big difference between a business blog that’s chock-full of lackluster, uninformative posts and one that’s bursting at the seams with the type of high-value content that naturally draws in readers.
Here are the 5 steps to developing successful pillar content
1. Understand Your Audience
Understanding who your audience are is really important. Building pillar content for your blog or business blog is an opportunity to pour out your innermost thoughts and meaningful piece of advice to your readers.
Make sure your articles represent your business in the best way possible so that they can be of greatest possible use to your readers. Try to take a look at your social media analytics tools, Google Analytics and any customer databases you maintain in order to answer the following questions:
. Is my audience primarily male or female?
. What is the average age of my audience members?
. Which ethnic groups do my audience members belong to?
. Where are my audience members located geographically?
. What do I know about my audience’s average education level?
These questions will help you get some ideas about how to address your audience with your pillar content posts.
2. Identify Your Readers’ Most Pressing Needs
Identifying your readers pressing needs is really important. it’s time to discover the issues that are on their minds, as understanding their pressing needs will help you to develop topics for each of your pillar posts.
Try to figure out what your readers are talking about on social media, read through their posts and take a look at the topics they mentioned. This information should give you a starting points to producing your pillar articles.
If you are struggling to come up with topic ideas, try to take a look at the content pieces that are popular on other websites for directions. Make sure you don’t plagiarize.
3. Create Good Content
Creating a good quality content helps in driving traffic towards your site and boost overall awareness of your brand. Customers are interested in your content.
Headings are just as important as the content underneath them. Make sure your headings are catchy so as to attract customers to your blog.
The most important elements of creating a good content is that make sure your content are original as possible. The reason for creating good content is to entice readers, engage them and also to promote your blog and services.
4. Promote Your Content Regularly
Make sure you promote your content daily using different social platforms. Don’t forget the first place to distribute your content on is your website and have the content live there since it the place you want people to come and find out about your company and services you offer.
You can also promote your content on social media like Facebook, Twitter and Linkedln. These platforms helps to attract more readers to your website.
5. Measure and Analyse
Don’t just publish and forget about the content , you need to check if the content performed or did it perform as you expected? You need to measure how well your content performs and make sure you try and analyse its process.
For you to measure the content marketing metrics, you should ask yourself these questions:
. How many page views does the content receive?
. What type of content is shared the most?
. What type of content is read the most?
. What keywords do people search for to find my content?
Then try to check for the answers so that you will have more data to analyse and use next time you create content.
Conclusion
Make sure you use these five pillars as a guide to help you create valuable content for your audience and continue to analyse and measure performance.
Building solid content pillars and then distributing portions of them through social media, businesses can begin to see real, indicate results from their content marketing efforts.
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