Blogging is important in your content marketing strategy. Blogging should be home base when it comes to your content marketing.
Despite the fact that there are 105 types of content is unsettling, we need to get back to our storytelling roots. We have to blog.
Am not saying you have to give up your podcasts and fancy videos, am just trying to say that you shouldn’t think blogging is not important in your content marketing strategy.
Here are the reasons your content marketing strategy must include blogging:
1 .You’ll generate 3x more leads via blogs than through ads
If you have an effective content marketing strategy, then the results you get from blogging will far surpass any short-term traffic from temporary search ads.
Yes. You’ll generate THREE TIMES more leads via blogs than through ads.
So why break the bank when you can bang on your keyboard and flex those brain cells on the path to content creation?!
2. Blogging drives traffic to your website and is perfect for SEO.
Blogging helps you drive traffic to your website from social media and from SEO. Blogs give people a reason to return to your website over and over again.
Try to get a Content Writing Checklist to help you optimize your blog content in every way possible.
3. Blogging provides 4x the likelihood of being found in organic search
You can’t afford not to have a quality blog for your business. Companies that blog are 4x more likely to be found high in organic search results.
Plus, companies that blog have 97% more inbound links. More inbound links means a greater domain authority, which means all of your upcoming content has a higher chance of ranking via search too.
4. Blogging magnifies your brand
If you’ve got your finger on the pulse of industry trends and your clients’ needs, then you already know that your company blog is the perfect platform to remain true to your brand.
Blogging can help you acquire organic traffic with a variety of reader intents and awareness levels, it can also serve to solidify your brand on every channel where you share content.
5. Blog posts help build a long-lasting content machine
There’s a reason why blogs like Hubspot’s gets over a million visits through organic search engine results alone.
They’ve invested in their blogging and powered their way through to an SEO-driven content library, and now their blogs are working for them while they sleep.
Yes, you do need to prevent your organic search results from decaying overtime, but when you compare blogs with almost every other marketing strategy, they really do stand the test of time.
6. Your blogs are an opportunity for transparency
There’s no better way to show your company’s core values than through honest two-way communication, which blogging affords you from the get-go.
If you’re a startup, then get on the path to sharing and starting those conversations early on.
7. Short-form content still works well in many industries
Yes long posts are great for SEO, but in many niches, short-form can still work, so don’t feel downtrodden if you’re not verbose.
Blogs of 500 words or less are still quite effective too. They can be easier to read, and are more standard in certain industries. Especially in B2C company blogs, or with blogs that feature a lot of images, you don’t have to write long posts.
8.Blogging is a long term strategy that isn’t going away anytime soon
The fruits of your content marketing labor will be be worth it in the long run. Thought leadership takes time. So build up your credibility and be at the top of everyone’s mind for in-depth material.
They’ll even link back to your content as a credible source.
Inbound links are priceless. As important as it is to include some hyperlinks of your own in your SEO writing, the number of backlinks that your blog receives may be your lifeline to blogging survival.
9. Blogging gives influencers in your niche something to share from your brand
Influencers are busy people. They want to share great content, and they keep their social media feeds active by mastering the art of content curation. So why not provide them with something to share, so you tap into their audience too? Blogging gives you fresh content that others can share.
10. Blogging supports your other content strategies
Think of all your forms of content as investment strategies, and your library of content as your investment portfolio. Sure, you have to diversify, but be sure to make blogging your primary investment.
Why? Your blog is like a content hub. You can use it to share the other types of content your’re creating, like a podcast.
Conclusion
There are so many other different types of content you might want to create, but blogging is still the pinnacle. It’s the hub at the center of the wheel. Without a high quality blog, you miss out on the chance to grow your brand, increase website traffic, and promote your offers.
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